Family History

“Life is quite simple if you can create something,
incorporate it into your life and thus make a living thereof.”
JL Viljoen
Founder of Viljoen Jewellers

Our Story

Wearing jewellery is not an exceptional daily ritual. The process of creating it, however, is. When we create a special piece for someone, we become part of his or her story. That is why we pour so much serious thought and effort into the creation process at Viljoen Jewellers. It is not merely a professional relationship with the client, but also a relationship with the raw materials, the design and the story that surrounds the moment.

Our Heritage

The love for fine jewellery design was brought to the Winelands when founder JL Viljoen opened Viljoen Jewellers in Worcester, South Africa in 1950.he was joined by his son, the late Mr AJ (Spyker) Viljoen, in 1955. Together they created quality, custom jewellery pieces for their valued clients and, in doing so, shared their love for the industry with people. The third generation Viljoen Jewellers, Wiekus and Howie Viljoen, joined their father in 1986 and 1992 respectively. The company continued building on its proud heritage and was soon expanded.

Howie and Marle, Partners at Viljoen

Welcome The ‘Fourth Generation’.

Marle Botha joined the Viljoen Jewellers team when she completed her BTech Degree in Jewellery Design in 2008. Her love for people and her strong business sense has always been evident and in 2016 it was only natural for her to enter into a professional partnership with Howie Viljoen. This resulted in the VJ Worcester team we have today. The ‘Boland’, it’s people, exceptional quality, service, tradition and relationships built over time, are all of utmost value to them.